Gill WebWorks · Journal
Vol. 2026 · Weekly, when there's something to say
Lead story · Performance
Jun 12, 2026 · 4 min read
"Your site is slow because of one image."
Nine out of ten times, the culprit isn't code. It's a 4-megabyte hero photo nobody optimized.
Read the piece →
Business
The template tax nobody talks about.
Cheap templates cost more than custom builds — you just pay in trickles instead of upfront.
May 30, 2026 · 6 min read →
Design
One page is usually enough.
Most small businesses do not need five pages. They need one page that answers the customer's next question.
May 14, 2026 · 3 min read →
SEO
SEO in 2026, for people who own a shop.
Forget the checklists. Do these three things, in order, and you'll outrank 90% of your competition.
Apr 22, 2026 · 8 min read →
Business
The math behind the money-back guarantee.
It's not brave. It's just a bet I know I'll win.
Apr 05, 2026 · 5 min read →
Design
Designing for thumbs, not cursors.
Where your customer's thumb rests on a phone is where your booking button belongs. Everywhere else is decoration.
Mar 18, 2026 · 4 min read →
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