Gill WebWorks

Case studies

The numbers behind
the pretty screenshots.

Three projects, three tiers, three honest stories — what broke, what shipped, what changed after launch.

CASE 01Starter package · 1 page · 5 days

Northside Yoga

The problem

Trial-week bookings sat idle on a template site nobody could edit. Owners were manually replying to DMs at 10pm.

The build

A single, obsessively focused page: photo, promise, one big Book Trial button, and a schedule widget that syncs to their existing calendar. Copy rewritten to sound like a person, not a franchise.

"Trial bookings doubled in the first month and I stopped answering DMs after class. It just… works."
— Priya S., Owner
CASE 02Advanced package · 6 pages · 3 weeks

Sharp Tutoring

The problem

Parents were bouncing off the old site before they hit the pricing page. Booking meant an email, then a phone call, then another email.

The build

Rewrote the whole flow around the parent — subject, tutor, time, price, book — in that order. Added a self-serve calendar and honest, transparent pricing.

"Cheaper than the last agency, ten times better. My tutors book themselves now."
— Marcus B., Founder
CASE 03Commerce package · full store · 4 weeks

Kai Okafor Prints

The problem

An artist selling prints via Instagram DMs. Every sale was a manual invoice, a shipping quote, and hope.

The build

A full Shopify store with variant pricing, real-time shipping, and a photography-first grid that lets the work do the talking.

"Store went live in a week and paid for itself in two. Would recommend to anyone."
— Kai O., Artist

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